January Webinars
- 4 days ago
- 2 min read
In this month's newsletter, January 2025
Two webinars in January:
BS ISO 14054:2025 Natural Capital Accounting for Organisations - Principles, Requirements and Guidance
BSI Webinar, January 27, with speakers from eftec, Capitals Coalition, Little Blue Research, ISEP and UKNEE
January 27, 10:00 – 12:00
Click here for more details and to register
Join a free live webinar exploring BS ISO 14054:2025 - Natural Capital Accounting for Organisations, the new international standard designed to help organisations measure, manage, and report their impacts and dependencies on nature. This session will explain the principles, requirements, and practical applications of the standard, showing how natural capital accounting can be embedded into strategy to support better decision-making, meet rising regulatory and stakeholder expectations, and future-proof organisations across both the public and private sectors.
The webinar brings together the experts who developed the standard alongside leading practitioners from BSI, eftec, Capitals Coalition, Institute of Sustainability and Environmental Professionals, and UK Natural Capital & Ecosystem Assessment. Through case studies, corporate perspectives, and a live Q&A, attendees will gain clear insight into what has changed from BS 8632, how BS ISO 14054 can be applied in practice, and how it can support nature-positive investment, reporting, and long-term organisational value creation.
Find out more about the ISO here.
Green Nudges and Information Avoidance, an Experiment with Farmers from Five European Countries
First webinar in 2026, January 28, with Julien Picard (Politecnico di Milano)
January 28, 12:15 – 13:15
Click here for more details and to register
In our first webinar of 2026, we will welcome Julien Picard, a Postdoctoral Researcher at Politecnico di Milano, who will discuss information avoidance in information campaigns.
In this paper, Julien investigates information avoidance as a potential explanation for failed information campaigns. The study implements a preregistered experiment among farmers in Italy, Belgium, Lithuania, France, and Finland. Across two samples, 39% of farmers actively avoid information on the economic benefits of sustainable practices, with evidence pointing to distrust in scientists. Yet, information increases adoption intentions among treated farmers, and machine learning shows that the effect is driven by profiles resembling avoiders, implying that campaigns may fail because those most responsive are also most likely to disengage.
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